Insurance Agents - How Does Yours Measure Up?



Insurance representatives can be a few of the most important people you'll ever do business with. They will assist you secure your house, your possessions and your finances. The work of an insurance agent has the prospective to conserve you from monetary mess up.

You might go through your entire life time and not require the services of an attorney. You could live and die and not have to use an accountant. You can't live in "the real world" without insurance agents.

Remember ... it's YOUR obligation to discover which protections are best for you.

Have you ever heard a story from a pal or relative who submitted an insurance claim, just to learn that the coverage their representative guaranteed was not there? I hear those stories ALL THE TIME, and at the WORST POSSIBLE TIME ... AT CLAIMS TIME!

I started my insurance profession as a representative in 1973. I kept my representative licenses active till 1992 when I became an insurance adjuster. During that period of time, I sold almost every kind of insurance imaginable. That gave me a depth of experience in insurance sales. But all of that experience did not make me an expert in insurance. I learned danger analysis and sales strategies. I don't believe that I ever had one minutes' training in how to manage a claim. When my customers had a claim, I gave them the business's phone number and told them to call it in. We periodically submitted an Acord form, which is a standard market kind for filing a claim. That was all we did.

The best representative is a person who has hang out studying insurance, not a person who is a professional in sales. The largest percentage of insurance representatives of all types are sales people, not insurance professionals. Your agent might or may not be a professional in insurance. You'll need to merely ask your agent exactly what his education level is.

There are a lot of colleges and universities that use degrees in insurance today. In our location, the University of Georgia offers degrees in Danger Management and Insurance. It's a pretty well-respected program.

Agents can likewise end up being specialists in insurance by going through continuing education, such as the Qualified Property Casualty Underwriter (CPCU) education program. Life insurance agents can achieve the Certified Life Underwriter (CLU) professional designation. There are other designations available to agents, however those 2 are the most extensively accepted curricula.

Representatives in a lot of states likewise have to complete a state-required number of Continuing Education hours each year in order to preserve their insurance licenses. The state cancels their licenses if they don't finish the hours.

A representative has a task to you, called the "fiduciary duty." That means that he should keep your financial well-being first in his priorities. If a representative sells you an insurance policy due to the fact that it has a greater commission than another policy, he has actually breached his fiduciary task to you.

Agents generally bring a type of liability insurance called "Mistakes and Omissions" liability insurance. Mistakes and omssions (E&O) is the insurance that covers the agent's company, or the agent individually, in the occasion that a customer holds the agent accountable for a service he offered, or failed to supply, that did not have actually the anticipated or guaranteed results.

1. loss of client data. The representative merely loses your file, physically or digitally.

2. system or software application failure. Computer at the agent's office crashes and all data is lost.

3. irresponsible oversell. The agent offers you coverage you don't require, or offers you protection limits higher than necessary.

4. claims of non-performance. This needs however is a broad classification to be. This could include charges that a representative did not offer the appropriate policy, or the appropriate amount of protection.

The number 4 example above is the most common and most dangerous for representatives. Here's why.

People today have multiple insurance direct exposures, like:

car physical damage

auto liability

underinsured or uninsured vehicle drivers direct exposures

homeowner physical damage

homeowner liability

excess liability

businessowner physical damage

businessowner liability

home-based organisations

life insurance requires

health insurance needs

disability insurance requires

Any one of the exposures noted above can effect any of the others. They are elaborately woven together in each of our lives.

Any agent doing business in the modern world must do an insurance analysis of any prospect's present insurance and his future insurance requirements. To cannot do so is an invite for a lawsuit.

Exactly what does this mean to you?

First: If your representative makes promises to you about protection, and your claim gets denied, you can make a claim against the representative's Omissions and errors Liability policy. You might have to get an attorney included, but that just increases the possibility that your denied claim will earn money.

Next: In my never-to-be-humble opinion, ALL agents offering ANY kind of insurance need to carry out a Insurance Needs Analysis for the possibility PRIOR to offering the policy. In addition, I believe that a representative ought to carefully describe the findings of the Insurance Needs Analysis to the possibility PRIOR to offering the policy. Once the description is complete, the representative ought to require the possibility to sign off on the policies that are offered, and accept the policies and protections that are not offered. "Signing off" simply suggests that the prospect states that the representative has explained all protections, and he either accepts or rejects any offered protection.

The insurance policy holder has a complete description of the policy he's buying and its relationship to all his other insurance. The representative sells the ideal coverage, and substantially lowers the threat of a lawsuit or claim versus his E&O coverage for offering the wrong protection.

Here's Insurance Agent Lexington SC what an insurance analysis treatment ought to appear like.

1. Personal Info Collection: get as much information about the insured and his relative as possible.

2. Get Copies of Existing Policies: the agent must actually check out the existing policies.

3. Analyze Insurance Requirements: determine the right coverages required and the correct policy limitations.

4. Suggestions: what need to be purchased and rates.

5. Application and Sign-off Analysis: fill out the application and have the insured approve the analysis form.

6. Provide the Policy: An agent must deliver the policy personally and explain it again, not simply send you a copy in the mail.

Even after all the training and education that any insurance agent gets, the agent is still not a professional in how to deal with an insurance claim. I have actually had lots of individuals tell me that they were getting their agent to assist them with their claim. Later, they determined that the representative didn't know far more about the claims process than they did. As I composed earlier, agents can end up being experts, however their expertise is usually in the sales and needs analysis areas of insurance ... not claims. For the majority of agents, finding out the claims process would be a waste of their time, considering that the majority of agents are not accredited to handle claims.

Sure ... some agents will be offered a small claims settlement authority by the company they work for. Some representatives will be able to settle claims as much as about $5,000.00, then only in the home side of the claim ... such as a little water loss or a theft. But, for the most part, the insurer concentrates claims managing with the claims staff members and independent claims adjusters.

The most important techniques you should take from this short article are:

Interview EVERY insurance agent to discover out their level of expertise. Let the inexperienced representatives practice on people who do not care about securing themselves the right methods.

2. Don't always chase the lowest premium. You get what you spend for. You 'd be better served to pay a higher premium if an extremely qualified agent looks after you. You don't drive the most affordable car you can discover, do you?

3. Never be reluctant to call the Department of Insurance of your state if you have issues with your agent. Representatives are regulated for a reason.


Representatives generally carry a type of liability insurance called "Errors and Omissions" liability insurance. Mistakes and omssions (E&O) is the insurance that covers the agent's company, or the representative separately, in the occasion that a client holds the agent accountable for a service he supplied, or failed to offer, that did not have actually the anticipated or promised outcomes. Next: In my never-to-be-humble viewpoint, ALL agents selling ANY kind of insurance ought to carry out a Insurance Requirements Analysis for the prospect PRIOR to selling the policy. Even after all of the training and education that any insurance representative gets, the agent is still not a professional in how to deal with an insurance claim. For the majority of representatives, learning the claims procedure would be a waste of their time, given that most agents are not certified to manage claims.

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